Seems a bit of a stretch to criticise Mark Cubans comments based on an investment he made. Seems unlikely he's aware of their SEO tactics.

What's with Danny Sullivan's and searchenginelands's crusade against Mahalo? Is it just blogsphere link-bait or is there a reason for all this attention on their questionable business model?

Portfolio theory, anyone?

Investing isn't 'gotcha' politics or rhetoric. There's no reason why all a person's investments have to advance some unified self-consistent theory of the world. In fact, it's almost certainly better if they don't.

If an investor is choosing well, their investments altogether can be like a roulette wheel where red, black, and green all have positive expectations. No, they can't each come up at the same time, but that exclusivity doesn't make it irrational to bet them all simultaneously.

This was a pretty good advertisement for Mahalo. I didn't even need Google to find it.

Cuban may simply be voicing that finding something in a search index doesn't compare to the value of finding something through the social graph or something hand-picked by humans.

But I didn't get to see his whole presentation. Just the two sentences this author ripped from it. (tongue in cheek)

i believe that when mahalo launched it was meant to be a competitor (alternative to google). However, they have now revised their model and leverage google to drive traffic. So when cuban invested he may have seen it as a different play than it now is

Maybe Cuban meant: "Hey pitiful newspapers, find a way to make money, like I did."

Really good article, imo