Calculation on dating pool if we were to date outside our cities
I'm working on a dating app idea that lets people date safely outside their cities.
I crunched some numbers and would love some feedback to see if there's any holes in my assumptions and calculations.
Thank you!
https://docs.google.com/spreadsheets/d/1TmZFt6GpOIMkA9qI-HBH9n_oVh5mWlB4eqk9E656jmw/edit?usp=drivesdk
Would be great if you could summarize your assumptions and conclusions here.
1. A 2017 survey of 1000 internet users over 18 reported that 19% are using online dating. Even that number seems to be high imo and might include those who are not using online dating at the moment [1]. I'm not sure how would this change your stated 50% of those who use online dating (after additional filters you have there).
2. There are fewer women than men on dating sites (e.g. 38/62 according to [2]). The total matches number for men will be smaller.
3. There are 8000 dating apps currently, and 1000 new ones are launched every year (!). Not saying you should be scared of that, but here marketing is a much bigger challenge than everything else. Are you a good marketer?
4. It's not even clear to me what is "dating outside your city". Seems like a significant obstacle to dating.
[1] https://www.statista.com/topics/2158/online-dating/ [2] https://www.datingnews.com/industry-trends/online-dating-sta...
>but don't really think about dating outside their city, especially given the increase in mobility and remote work.
I had an idea for a dating App this morning (I have like 1000 business related ideas a week--what a fking nightmare) and your app would make sense for what I had conceived... but I digress: you say cities and it appears to me that you overlook the suburbs where Millions and millions live and everyone drives.