Michael Arrington seems best at promoting himself and the TechCrunch brand. This is more of the same, and it's not all that surprising.

Now, maybe he wanted to rub elbows with Kutcher, maybe he wanted the celeb name at his conference to raise awareness of his brand, maybe he wanted it there to raise awareness for the other start-ups. Anyway, this article sounded like sour grapes. (Aaaand it seems to me like having Ashton Kutcher attached to a celebrity rag site is probably a good idea.)