• Slightly OT: I still don't understand why did they choose Discord to be the interface of Midjourney. So weird. It's like the early ~2010s Battlefield games where you could only launch them through the web browser + a plugin. Even if it has to be an instant messaging platform then why Discord, why not Element/Matrix or anything else?

    Personally I only Stable Diffusion since there is a standalone self hosted version with Krita. But of course you need a decent PC/Mac for that which is a huge difference.

  • If I'm not mistaken, you created some graphical assets for your brand identity.

    This headline is very clickbaity.

    You already created a logo and a color palette, which is almost all work done.

    On top of that, the visual assets are mediocre at most. This 'brand identity' is like 1 in a thousand. This only supports my opinion that midjourney isn't capable of real creative work.

  • The approach is interesting, my main take is that this type of design has become prevalent and quite standard: it felt to me like I had seen that identity on 5 different brands. With that in mind, is it really an identity if it's the same as everyone else?

  • What struck me is that it lacks a design vision, and so you cannot reach identity. Brand Identity isn't easy, it requires critical thinking about what/why/who.

    I can see tough AI improves the baseline for the "do it yourself" people that have no design skills. But using a humanly (well-) made pre-designed template would yield a better result currently.

    I am wondering if the output will improve if the user has a good understanding of what they are and how this should translate into visual language, or that the network would just be capable of discriminating between some design trends.

  • TLDR: This is not making a brand identity in midjourney, this is making a logo and color palette and getting Midjourney to create some similar images.

    I was somewhat expecting this to be more of a creating a brand identity based on the company, but this is not what they did.

    They took a bunch of existing "themes", but who says those are representative of the brand?

    > In our case, I have already designed the logo and color palette.

    So, the core brand identity had already been decided before midjourney. Then they just used the blend feature to get a bunch more images that are a mix of the 2.