"Galaxy S III can't do like Facebook and Twitter integration, AirPlay"

What does this mean? That Android doesn't have Facebook and Twitter integration? Their apps are not baked in the OS, but Android intents take care of the rest, and you can easily add your accounts to it. Am I missing something?

It's true that it doesn't have AirPlay, but it has a lot of similar capabilities with different names, whereas the iPhone 5 doesn't have the possibility of any of the characteristics of Samsung marketing terms in the ad (like S-Beam or Smart Stay).

This headline made me expect a campaign blitz against Apple Inc itself (presumably related to the recent lawsuit). I never would've clicked if I'd known it was just a comparison ad between a couple of particular devices.

It really is amazing to me how even in 2012 a company, one competing with Apple, mind you, can be so transparently clueless when it comes to marketing.

I hate to say this, but bullet points are not how you sell consumer devices. This ad looks like the result of a meeting with too many attendees that was too long. You're selling to average people who just want a cool phone, you're not bidding on a government contract. Adjust the style accordingly.

I don't really like Apple's ads, but they seem to work.

Full image of Samsung ad: http://static3.businessinsider.com/image/5054b1bdecad04ba780...

Source: http://www.businessinsider.com/samsung-galaxy-s-iii-anti-iph...

Including "turn over to mute" feels like they were grasping at straws by the end of the list.

Well Apple spent years doing a great job of comparing themselves to "PC". Kind of thought Samsung lacked any creativity here.

I wonder how many of regular people know what Smart Stay, S-Beam, ShareShot (well this one kinda deducible),Group Cast, Smart Alert (how smart is it?), Tilt To Zoom (how do you tilt it, where?), Picture In Picture (where, what app, what for?) are.

Although I can understand that the same people can go for a bigger, longer list of features because of just that.

This is a very stereotypically asian way of comparing phones. For a long time, Japanese manufacturers fought it out with spec lists showing the most features or the greatest spec.

Not really related to the mobiles in question, but an interesting lack of marketing talent.

Why are they advertising the iPhone?

Build a better product then advertise that. The problem is everyone is trying to build the iphone and they think that advertising is going to bring market share.

I'm surprised they were able to spec out the iPhone 5 since, to my knowledge, Apple hasn't stated some of the specs they list (like RAM).

Always tricky to compare yourself to your competitors so directly. You go into almost under the assumption most people don't want your product. I don't think that's really true of Samsung's products anymore. In the wake of the Samsung/Apple trial, which got some mainstream coverage, it's probably even more of a mixed message to send.

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This is dangerous territory - if they make even a minor misstatement about the iPhone, the Apple legal team will come down on them with false advertising / libel lawsuits.

Also, "iOS6 OS" sounds awkward.

First the phones and now the ads. What's the Korean for infinite loop?

I have to admit, I love the snark of "A totally different plug". It captures exactly how I feel about every recent iteration of the iPhone: that minor improvements are met with inappropriately high levels of enthusiasm, simply because it's the "new" iProduct.

And, while it does seem like they're reaching by the end, a removable battery is absolutely worth mentioning to some consumers. I don't plan on purchasing either of these phones, for reasons unrelated to this ad, but it seems like the criticisms on here are awfully reactionary and over the top.