Feedback:

1. Green buttons convert far better than other colors. Make the call-to-action button ("Start Today") green.

2. "Start Today" isn't what I wanted to click. Not sure what I would prefer. I'd strongly suggest doing some A/B testing with other words on the button, like "Order Now", "Sign Up Today", etc. "Get Started" would also be better because "Start Today" sounds like it means I'll get food today.

3. You need a "Pricing" page and link in your navigation.

4. You need to have your company's phone number above the fold. It makes you look more trustworthy. It can be an answering service or automated voicemail thing, but it should be there.

5. "How" is not a very clear abbreviation for "How It Works" (to me anyway)

6. It is not at all clear if this is a local or national service. Do I have to be in a certain city to get the meals?

Good luck!

6 comments, 3 of which are first posts of users exclaiming how great it is?

EDIT: To add something about the site: seems interesting and like something I might use occasionally. The fact that you are bay area only is to be expected, but should be more prominent to see (if you just look at the front page and then click "Start today" you get to the page for entering billing information, delivery address etc without getting that info)

Prices look pretty good reasonable what you get, if the food is as good as it looks in the pictures.

Does the menu change weekly? What do I need to do to prepare the food? Just toss it in a microwave or do I need a kitchen?

We are giving $20 to all HN users -- use coupon code: HNFGOFF

Thanks for the fellowship program for allowing us to apply.

Hey, just a heads up, I just looked at the site on my phone. Unfortunately, I only have one bar in my office. The load time is painful.

looks fantastic - if I didn't have a big family to feed and live thousands of miles away. One thing though; having your prices front and centre would be a lot better. The prices are really good, but I was getting nervous that it would be twice that amount before I eventually got to the menu page.

we really want hn users to try our food. since we deliver 3-5 days worth of meals our operations are super lean and streamlined. If you email us and mention hn we can set you up with a $50 off discount code for your first order. We are also one of the few all organic providers in the bay area.

Do you deliver hot foods, too?

I have ordered from here several times and loved all my meals. The deliveries always arrive on time. Their prices are incredibly reasonable for the quality of food you get.

Tried it. Food is awesome!

I'm excited to try this. have been looking for prepared food that focuses on my dietary goals (and tastes great) for a long time