His new rules:

- The big bounce is gone.

- Television ads don't matter as much as they used to.

- Technology allows a candidate to raise money quickly and inexpensively.

- Debates are a great way to come on late and make up for a lack of resources and endorsements.

His old rules:

- Appealing to one part of the party isn't enough.

- Adapt or die.

- Bad exit polls shape coverage.

- Win early somewhere or run darned close.

- Joining the race a lot later than everyone else doesn't work.

- Money still cannot substitute for likability or message or broad appeal.

- Ideas still matter.

Some of these seem remarkably similar to startup company tips we've seen here many times.

does anybody else find it odd he doesn't refer to "George W. Bush" as President Bush?