The Fine Bros abandon attempt to license reaction videos after criticism

  • Lots of people have been creating threads about The Fine Bros, but I think we need to be angry at YouTube too. YouTube makes it exceptionally easy to file takedowns, no proof of validity required.

    It's literally a web form, and your videos are taken down regardless of who requests it or why - until you prove otherwise. The process can take weeks to months for a YouTube representative to allow you to appeal your case, and in some situations you can't even appeal it (if you have appealed recently, etc.)

    In my experience, I had a number of videos taken down by a teenager because he wanted his (similar videos) to rank above mine in search. It took three months to get my videos back online, the guy trolled me over email and after YouTube put them back online (fyi, they don't compensate your revenues) - they let the other guy who falsified his claims just keep making videos like he was previously.

    YouTube is not an open, or fair platform like it used to strive to be. It is now very much a revenue stream where creators (who bring traffic to the site) are often disregarded and/or considered disposable.

  • This was so misjudged it beggars belief. The video is down now but if you watch the original (ironically preserved via other Youtuber's reaction videos) it reveals two guys who drank long and deep of the corporate Kool-aid, spewing marketing buzzwords and railing against content thieves, oblivious to the irony that a) they based their content off unlicensed content (fair use of videos they got 'reactions' to) b) the reaction format predates them

  • I had no idea who these clowns were before. I'd wager that they make some really powerful partnerships in the near future enabled by the publicity

  • I've never heard of them before this attempt. Any PR is good PR?