NYT fluffs Dennis Crowley and his wife
For the record, they're active in entrepreneurship which is great, and while behind the scenes content is something I seek out, I can't decipher the point of this article besides the writer wanting dinner party invites...
A passage:
“I do my makeup in the bedroom, while he’s laying in bed, reading,” Ms. Crowley said.
Mr. Crowley shook his head. “I go through my emails,” he said. “I’m working.”
“He’s reading his book,” Ms. Crowley said.
“No, I’m not,” he said, and paused. “Maybe a little bit.”
http://www.nytimes.com/2016/02/04/fashion/dennis-chelsa-crowley-power-couple-silicon-alley.html?curator=TechREDEF&_r=0
The purpose of articles like that isn't to fluff their subjects. It's to the fluff you, the reader. To make you feel like you know these important, interesting people.
How is this hard to understand?
Pay publicist > get flowery article > receive IRL reputation points > profit