Google Buys Super Bowl Ad?

  • The video in the post is actually a great ad, though I doubt that it will be the one aired tomorrow (if Google is even really airing an ad). It's super-cute (enough to be memorable among a sea of other ads), focuses exactly on what people like about Google, and for people who are really, really paying attention, it is a rebuttal to all the Bing TV ads from last year (without mentioning Bing!) because it shows how Google already has all the extra "decision engine" features.

  • While I do suppose a brand commercial would benefit them, I'd actually suspect they might do a Chrome commercial. If you're using Chrome (and knowing it's Google), it's going to increase the likelihood you use Google as a search engine (imo) and also make you like them more if it works well. Just my two cents, but we'll see. (Plus they have a decent marketing campaign on Hulu for Chrome... I even saw a commercial on the Sleuth channel once for the browser.)

  • Apparently it ended up being "Parisian Love" after all: http://news.cnet.com/8301-13577_3-10448803-36.html

  • Not super surprising. I see Chrome ads on Hulu all the time. I wonder if those ads are a "test" to get some baseline ROI measurement, with an eye towards advertising on broadcast TV.