Ask HN: How to make the most out of my domain name?

Hi, I am a developer and entrepreneur based in Australia. I am lucky enough to have bought buyipad.com before Apple announced the iPad.

It has the potential to be a great domain name (I can already see the traffic towards my site) and I don't want to waste it.

What would be the best way to make money out of it?

1. Sell the domain name? 2. Set up an affiliate-based website? 3. Resell iPads myself? 4. Partner with resellers? 5. Any other advice?

Thank you guys!

  • I suspect you're over-estimating the traffic you'll be able to attract based on the domain name itself. I'd sell the domain to the highest bidder and reinvest the money into something that can have a strong ROI over the next months/years.

  • The way I see it you only have one option and that's use it yourself and try to make it into something that can make you money while staying off Apple's radar.

    I base this on the following conclusions:

    1. As gte910h points out it's next to worthless to sell because Apple has shown it will target companies that try to exploit it's trademarks.

    2. You can't just resell iPads you have to be an Apple reseller and the chances of you getting the nod from Apple are slim (in fact you run the chance of getting sued just by putting yourself on their radar)

    3. Apple gives resellers virtually no controls over pricing ($20 or less) so it isn't worth it to pay a site to partner with.

    So if it were me I'd set Google Alerts to tell me every mention of the iPad and create a directory of reviews/media stories/etc... Then try to sell ads. That way you stay off Apple's radar while hopefully making a little cash with minimum effort.

  • You should know that if the iPad name was trademarked before your registered it (probably true) and even in many cases if it wasn't and you're not using it for something significant and very different than Apple, all Apple has to do is file a complaint with ICANN and the domain will be yanked from you and handed to them. No lawyer required. You get zippo.

    I've lost 2 domains this way. NB: When you are registering a domain name. Always and I mean always do a trademark search first.

  • Domain squatting is icky business.

    I'd get rid of it ASAP. Why waste time monetizing a site when Apple's lawyers could come knocking at any moment?

    If it were me, I'd call Apple and offer to trade it for an actual iPad.

  • Let us assume that the domain was bought prior to Apple's registration of the iPad trademark. Even so, the original post makes it clear that the domain owner is trying to monetize the domain based on Apple's trademark. It's not like the OP has produced some iPad product and are just worried that Apple will shut them down - to the contrary, they're actively trying to profit from the Apple trademark. I fail to see how this will survive.

    ICANN's Uniform Domain Name Dispute Resolution Policy is relevant: http://www.icann.org/en/dndr/udrp/policy.htm (esp. see Section 4)

  • You will likely lose it to apple if they find out about it.

    Point it at an affiliate store and wait for that to happen.

  • There are lots of accessories for iPhone. Its just a matter of time, before these pop up for iPad. you could try selling those, for affiliate commission.

  • If you don't want to start using this right now for a non ipad related web site, you should email the admin and ask for this post to be deleted. With this disclosure public, you are going to lose the upcoming domain dispute and possibly be reimbursed for the cost of the domain registration.

  • The most effecient way I've found is to sign up as an Amazon affiliate, do a specific search query affiliate link (in your case "ipad"), and direct the domain there.

    I've done this for years with consistent 3 - 5% buy rate - although the iPad may not be sold on Amazon there are plenty of accessories that will, and the cookie set will pay you on all that user's purchases inside of 30 days i believe.

    Others are right, you are in trademark violation, will likely eventually lose domain, and this is a simple & painless way to monetize in the meantime.