Toyota Prius software glitch forces global recall
"With myself taking the lead and keeping to the genchi genbutsu principle all of us at Toyota will tackle the issue in close cooperation with our dealers and our suppliers."
If I were translating his statement I might have put an explanatory note there: genchi genbutsu is a reference to the actual location and the actual materials at issue. It is sort of a catch phrase for Toyota -- one of their management principles is "genchi genbutsu genzitsu" -- roughly speaking, "Go to the actual location and see the actual machine/materials and you shall know the actual truth." Compare to delegating an underling to diagnose the issue over a phone.
Obligatory disclaimer: I work in Nagoya, but not for Toyota, to the extent that anyone in Nagoya can be said not to work for Toyota.
Speaking to the need for software to be open source in more than academia?
I guess Woz was right.