Ask HN: A lot of trouble trying to do customer development

by a_lifters_life on 12/30/2016, 10:46 AM with 3 comments

Hn, I've been having a lot of trouble trying to get individuals in my target market to want to do customer development interviews.

Are they imperative in an existing market ? What do you do to get companies to want to give you 15min of their time ?

  • by skmurphy on 12/31/2016, 1:33 AM

    What are you trying to learn?

    If the market is well defined you can start with a discovery driven sales approach where you sell against the existing solution your prospect is using and keep your eyes and ears open as to why the choose to stick with it or switch to your offer.

  • by ciaravino on 12/31/2016, 12:30 PM

    Customer and user research is critical. Can you provide more info on your initiative, market, incentives you're offering, and what you've already tried?