So, they're censoring anything with blood or nudity? Just for fun, let's look at the most popular manga on One Manga:

http://www.onemanga.com/directory/top/

1-4: Naruto, Bleach, One Piece, Fairy Tail. These all have blood and violence. They generally don't have much sexual content, though there is occasional mild fanservice.

5. Hajime no Ippo. It's about boxing. There will be blood. And broken bones, and so on.

6. Full Metal Alchemist. Pretty gosh-darn violent. Dark, too.

7. History's Strongest Disciple Kenichi. Guess what: it's another fighting manga! Less bloody than you might expect, actually, and I'm pretty sure they keep the sexual content down to PG-13 levels. This one would probably get through! Way to go, Apple!

Skipping #8, because I've never heard of it...

9. Hunter X Hunter. Quickly flipping through it at random turned up a page in chapter 28 where a murderous nightmare clown is carrying a severed head. Pretty tame sexually, though.

10. No Bra. There is no way in hell this would pass any censor, anywhere, ever. Moving on,

11. Mahou Sensei Negima. Oh dear lord, no. It's not just the violence, although it has violence aplenty. It has pretty vast amounts of sexual content, most of it involving characters who are, at most, 15 years old. (Fun fact: has a freakishly long TV Tropes page.)

This kind of strict policy doesn't just block a lot of manga; it blocks almost all of the most popular manga. It's madness, and the policy's only redeeming virtue is that it probably won't be applied consistently, so they might let some stuff through that they would have blocked if they'd been more thorough.

If this is true, it's a complete joke. When material that is designed for 12-13 year old boys is blocked for being too rough, you might have issues with your standards.

If you can read Japanese, the actual interview quoted in the Japanese source can be found at: http://builder.japan.zdnet.com/sp/epub2010/story/0,380010362... Here's the line in question, translated (note he's talking about _iPhone application_, not the iPad):

Hagino: "Of all Kodansha's application to Voyager to be made into an iPhone application, about 30% are rejected by Apple. There are series that was accepted until vol.4, but we can't release vol.5 and on. Not only violence, but blood depiction are also considered brutal by Apple. 'Hatarakiman' (series about female editor) was recently rejected because of a massage scene. There's no series with office lady as a main character that has no bathing scene, but we're not allowed to show that too because there's breast depiction."

This one is interesting:

Hagino: "This is another story, but anything related to Apple is also rejected. Two books called "The Company That Invented an iPhone" and "The Man That Made an iPod" are also recently rejected. The reason for that was they disallow merchandising anything related to Apple employee. Then how about Microsoft? (Laughs)."

No violence anymore? Wow, a lot of Hollywood movies in the iTunes store show mostly violence in epic form. Some movies only seem to exist to show as much violence as possible. Steve, what do you want to do about that?

You know, ComicZeal on my iPad shows violence and adult situations just fine.

It also shows Tintin, which for some, could be even more disturbing.

The idea looks like what already failed on the fictional character of RoboCop - be too tame.

Someone needs to tell Apple about http://mobile.youporn.com/ and all other thousands of web sites that stream porn for free on the iphone/ipad.