I don't get this. They open the conversation with "So how the fuck are you?" If you start that way, then closing with "Fuck off" does not seem unusual at all.

I think I like Carol Bartz - didn't know much about her before.

I liked that she admitted that Yahoo does not have any main focus, that they do a lot of things.

I may be a Google (AppEngine, old defunct search APIs, Reader, GMail, Blogger, Wave, etc.) and Amazon (love AWS and do most of my shopping on Amazon) fanboy, but the first thing I go to each morning on the web (after GMail) is my personal Yahoo page. I probably hit my personal page 10 times a day. Yahoo has a good product.

For this kind of interview you really need audio. Not hearing her inflection makes me wonder... why did Arrington/editor put her instruction to him in quotes?:

> CB: ... You are involved in a very tiny company.

> MA: Very tiny.

> CB: It probably takes some time just to convince yourself what to do. “So f*#k off!”

Anyway... enables him to provide a link-bait title to the "interview."

Preceded by: "You run a very tiny company".

Amusing, but unfortunately that kind of tone from the CEO of a Yahoo is just descending to Arrington's level. Not constructive, nor would it really inspire me were I one of her employees.

I actually found it rather refreshing that a CEO is speaking frankly. Regardless of whether I agree with her or not, at least I know she's speaking her mind rather than some made-up typical HR/Press-speak.

He was asking for it...

Most of this interview was pretty ho-hum but this was interesting:

CB: We know that men have banner blindness but will look at them in certain areas. Women will look at them in other areas. Men are odd.

I will definitely take this into account with my SEO projects

Maybe it was just said so she could end the interview with a Yahoo-ish exclamation mark...