thanks HN readers - any more suggestions are valuable. the debate between opt-in and opt-out is a fair one. i'd point out that Abine extends exactly the privacy cookie features that are the Foundation of TACO. that said, it was too big and abrupt to please the advanced user, and our product needs a lot of work.

what i'm really interested in is HN's advice in building a sustainable privacy company. one that is one the users side and not corrupted by advertising. plausible?

supporting the fork with updates to the opt outs is good, but the change to the add-on seems gratuitous.

a more user friendly approach would have been to give them the 'downgrade' update, and opened a tab offering the 'enhanced' abine privacy add-on. the update behaviour feels more appropriate for a scammy toolbar, than a useful privacy extension. among their target audience wouldn't this be a turn off?