$1 Bus with WiFi, Beats $4 Gas
I live in Calgary, Alberta. For a long, long, long time there has been a company doing the exact same thing between Calgary and Edmonton (a 3 hour drive). I love it- in fact, I take it instead of a plane: its more comfortable, and when you factor in baggage/security, only takes about 20 minutes extra (not to mention it saves the organisation I work for a couple hundred).
Took the Lucky Star to Boston for $15. Took the BoltBus back to NYC for an extra $5. It worth it.
Free wifi, power outlet and roomier seats.
Be sure the bus lands at locations near the local transportation lines.
Its £1.34 a litre where I am (more or less $10 a gallon) yet public transport usage has more or less remained the same, people have instead opted to just travel less.
Why, I do believe I've spotted the logo on that bus somewhere else before: http://upload.wikimedia.org/wikipedia/commons/thumb/3/31/Bri...