I didn't think the video was all that informative. I was hoping it was three keys to the initial success of Facebook. Not, three keys that keeps Facebook successful which are:

1) Culture

2) Developer's platform.

3) Leverage with hiring. e.g. Mentioning the impact that engineers will have.

Why is luck not listed?

The real keys to Facebook's success:

1) Prior campus projects made him locally famous.

2) An upper-crust seed population.

3) Exclusivity during expansion.

4) A clean interface which appealed to something other than the rebellious, "express myself" teen (i.e. not MySpace).

5) Timing. He hit the right audience at the right time.

6) Luck.

I don't doubt that there is a lot of skill at Facebook these days to keep it riding high on the social wave, but if you want to talk about what made Facebook successful, it's mostly the above.

I watched it twice because I didn't really pick up on 3 separate ideas. I guess they conflate into one and that's why it works. Plus, it's a bit naive of The Business Insider to think success in innovation can be attributed to only 3 main ideas. But correct me if I'm wrong, these are the 3 key points I picked up:

1) Don't be afraid to try new things (be bold).

2) Execute quickly while keeping future quickness of execution in mind.

3) If/when keys 1 & 2 work out and "explode" your userbase, giving you massive leverage... use it.

Facebook succeeded because MySpace failed.