State of Oklahoma's New Brand Identity / Logo
I think all of this is a terrible visual design for a US state.
But, wow, I do think the logotype is beautiful. The slightly dropped leg on the "K" to make "OK" stand out is very clever. The way the base of the "L" aligns with the "A" is nice. I like the slight informality on the leaning-in stems on the "M". Someone put a lot of love into this.
It's too bad it looks like a gas station chain and not the gravitas and sense of place one wants for a US state, but it's pretty.
This field is so vague and lame now. Everyone basically copies the branding language from cable companies and telecom.
Government in particular should have a aura of authority and stability. Making stuff look like a letter from Comcast is pretty meh.
This is painful to see. It looks like a shopping mall or apartment building logo, compared to other states with proper flags.
And it goes without saying, on this topic, one must watch the short talk on state and country flags: https://www.youtube.com/watch?v=pnv5iKB2hl4
I'm of two minds of this. On the one hand, I think it's a visually appealing logo. I like the look of it and I think their designers have done well.
On the other hand, it is pretty generic, and as a former Oklahoma resident, nothing about it really reminds me of the state. It's also very minimalist and modern, which is trendy now, but I wonder if it will still be appealing in the future, or just look dated.
I'm also not entirely sure of what the role of a state's brand identify/logo is. Just for their tourism website? They aren't changing the seal or flag, or anything that actually looks related to the state government.
I like it more than what we had in the past. I honestly expected a stereotype of an Indian on a horse or some crap like that. I am happy they actually picked something I can easily render in a vector format.
I find it impossible to look at one of these expensive, third party design firm created rebrandings and not think of the famous "Pepsi Gravitational Field" document. It shall forever remain a seminal satirical work in this genre.
https://www.goldennumber.net/wp-content/uploads/pepsi-arnell...
Oklahoma rebrands as a gas station that's going to the Olympics.
If you haven't read Eli Schiff's great post on logo design, "You Could Almost Do Anything", you should: http://www.elischiff.com/blog/2016/4/12/do-almost-anything
I kind of looks like a logo for a hotel chain. I like minimal look, but it in no way makes me think of Oklahoma.
Their flag is terrible:
https://duckduckgo.com/?q=oklahoma+flag&ia=images&iax=images
99% Invisible does a great episode on what makes a good flag, and why cities like Chicago, DC and Amsterdam have iconic, memorable flags:
This looks completely terrible. Why are those "Graphic Elements" so pixelated?
>To make sure it is visible and legible, the Oklahoma logo should never be used where the symbol is smaller than 1/4-inch tall in print materials. On digital applications, the Oklahoma logo should never be smaller than 36 px tall.
ok, i wonder what alternative version they might suggest for smaller sizes. (checks the favicon) oh, i see...
Logo is ok. State seal is what really got me. It looks like something whipped up in illustrator in a couple hours.
Ok
As an Okie, I'm not a huge fan of it. I think they ought to just use the emblem on their flag.
As for the motto, it sounds like an apple knock off, or the motto for a design firm. Oklahoma isn't a design firm, it's a state.
Reminds me of the submitted (but ultimately rejected) Chicago 2016 Olympics logo with the use of negative space surrounded by colors to reveal a shape inside.
https://en.wikipedia.org/wiki/Chicago_bid_for_the_2016_Summe...
Similar vibe to the ATL Logo > https://www.ajc.com/blog/commuting/atlanta-new-transit-logo-...
The logo and typesetting is quite ok. But the "Our Photostyle" idea is just plain bad/confusing.
Why do states need branding / logos / taglines? Why not just use the shape of the state and the name?
Compared to most government commissioned new brands I have seen recently it's definitely above average.
Why did they change the shape of the star? The new logo uses a pentagram but the state seal doesn't.
I like it. It's pretty, it's clean, and it's just the right amount of subtle recognition of its Native American history.
Who cares if it's trendy? Whatever you design, thirty-forty years from now, people will be yammering about it's "dated look" anyway.
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Oklahoma - The CLONE STAR STATE
It's ok, but I wonder what they spent on that... and how important it was to spend tax money on it. (And I wonder if someone got a sweetheart deal to do the work...)
?? US government stuff at least has a sort of camp appeal, why tf does a state need a "brand identity"??
I'm from Oklahoma, and a graphic designer, I almost did a spit take laughing at how bad this is.
Looks like a bid for the 2034 Winter Olympics.
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