I could not agree more. I started a company when I was 21, sold it 10 years later. Worked in a startup, got bought 18 months later ($13m), restored my family house, raised two kids and now... I start a new venture, solo. Why? I'm not sure, let's say it's my "personality". Be yourself!

These guys are truly and insanely driven. I can't wait to see how their personalities influence http://shelby.tv

Imagine making a designer drug targeted directly at your own DNA; that's what I'm doing with Shelby. I'm addicted.

Great thoughts on BEING your product (and your product being you)!

Great post. The most of your personality in your product, the more that working continuous 15h days feels like a privilege, not a chore

The two commercials are hilarious, by the way. I want to star in the next one, but only if I don't have to drink rotten milk