Ask HN: Press Release is it worth it?
Is it worth it using services like Market Wire to get some news about some new features? Any other services you can suggest?
It can be helpful for SEO. If you want real media attention, you'll need either a) great social proof, b) a hot product, or c) amazing relationships (in which case you won't need a press release.)
Well if you want an alternative, I launched http://www.bulletinburst.com yesterday.
No. Just write a human-accessible post on your company blog. No one likes to read a press release. Not users and certainly not the press.