Groupon's "Real" U.S. Revenue Numbers for February
Isn't the chart on the top of the page misleading? I think just about anyone would think on first glance that Groupon's revenue had ~tripled month-over-month.
"Techcrunch speculates on revenue numbers, gets caught."
Am I reading this right?
Groupon, by the nature of it's business takes in a lot of revenue. But it doesn't keep most of it. Much of that money is paid out to the business running the promotion. Maybe someone else knows the approximate split?
Revenue has some bearing on Groupon's ability to generate profit, but revenue is a vanity metric.
It would be nice to know two more numbers. 1. How much profit each employee brings in? 2. How efficient the capital is spent vs generated profit?