Why goo.gl needs a re-design , and also other Google products?

I love google products. I use Gmail , Docs, URL Shortener and always play with Google Labs features.

Problem with Google is they are sometimes really poor in user interfaces. I have two recent scenario which I have forwarded to Google Team.

1.) Google Docs: Google Docs is wonderful , I use it as my To-Do list, for keeping updated Resume, and reference library for own documents.

Google Docs, create INSANELY long URLs and they are not easy to share. Although Google has its own goo.gl URL shortener ,while sharing they are not giving facility to shorten the URL.

2.) goo.gl Interface

goo.gl is again good service. I prefer it over bit.ly, don't know why but inclination for Google products is may be one reason.

Current goo.gl interface has : 1. Long URL 2. Short URL 3. Created Date 4. Clicks

but I have shortened a Long URL for some specific reason and if it is some document or some link , I surely would love to name it, and don't like to remember it as Long URL.

So a Dashboard of goo.gl is full of ambiguous Long URLs, and which you need to remember or click it to know why is this URL getting so much hits.

Simple solution is this : Add one more column:

Column 0: Name

That's it.