Russian/Soviet movie studio Mosfilm posts classic Soviet movies to Youtube

I think this is the first time a major film studio posted full-length films (with subtitles, no less) online for free non-commercial use.

Check it out at http://www.youtube.com/user/mosfilm.

What do you think about this? I doubt any American studios would do anything like it, even for their ancient catalogue - they prefer to wring some few pennies more from it by licensing it to Netflix (while withholding new releases because of cable companies' pressure).