"the cost of running 20 Ahrefs servers in their own data center is approximately $31,475 per month, while the cost of running an equivalent number of servers on AWS is approximately $136,416 per month" Wow, 77%! But this is such a hard argument to make to tech leaders today. They want to instantly scale up or down at will.

Here's the tracking-free version of OP's link:

https://tech.ahrefs.com/how-ahrefs-saved-us-400m-in-3-years-...

One thing i noticed is he didn't mention the cost of the engineers to support your own data center. That should go into the price too..

dupe https://news.ycombinator.com/item?id=35094407