Ask HN: Review my startup - SurfScore

SurfScore is designed as a way to incentivize the user conversion process, using achievements to bring potential users through your whole site as opposed to just getting them in the door with ads. We believe that activity-based advertising is the direction advertising will have to take to remain relevant as younger generations become desensitized to traditional ads.

We work with companies to implement a series of achievements (kind of like a "quest line") that the user can complete over a period of time, which walks them through all the best features of the site, increasing its overall attractiveness to the user. Completing the various achievements earns them SurfScore, which can be combined with any SurfScore earned elsewhere in the SurfScore MarketPlace.

We've definitely got a chicken-and-egg problem, which is why we've started our MVP with integrated quest lines on familiar websites Facebook, YouTube, and Twitter, as well as featuring daily achievements to keep people coming back. We're hoping to get some feedback on the UI, as well as how this sounds as an alternative to traditional ads.

Thanks!