Threads is rolling out its Following feed
If they want to overtake twitter or whatever it’s called now, they need a functioning search, the one thing twitter is still good at is searching for real time events.
Insane it didn't launch with one.
Following != chronological
You can't censor content without it being blatantly obvious while you're serving content chronologically, so I'm guessing their "following" feed either won't last, or won't be chronological (for long).
I'm uncertain about Threads' direction...
The main issue is that Threads is attempting to replicate Twitter, and other services are also striving to be "better Twitter," making it challenging to encourage a significant migration of users.
To stand out, Threads and other platforms should consider offering something truly unique, which might entice people to switch.