Is "cookie pool" a widely known term in the ad targeting industry? Article would benefit from an explanation of what that is. Guessing it's the people who have a tracking cookie set, but how can those be subdivided like subprime CDOs?

Also, "Internet Explorer [is an] amazing execution of creativity that people actually want to view" is not a comparison that is going to win anyone in the web industry over to your argument...

> As a former analyst at an investment bank, I can say with 100% confidence that we have way too many people from the finance industry working in advertising right now. The flow of quants who were once seeking positive alphas that are now building agency trading desks...

Very interesting that quants moved from finance to advertising, but not surprising to me after I heard the term "click arbitrage" a while ago.