His conclusion is ridiculous given the fact that some people visit dozens or hundreds of sites a day and don't go back to the same times time and time again.

His pricing examples are way too high too considering that almost no sites charge as much as his $30-40 proposed prices simply to be "ad free".

But I think there's an opportunity for someone here to develop a 'branding' that certifies sites as ad free.

It's really irritating to find that when I visit a new site after a google search I can't hardly find the article on the page because 80% of the page is covered by ads and other crap that has absolutely no use to me whatsoever.

What ever happened to keeping pages simple and to-the-point, is this lost forever? I think the person who find a way to get the simplicity of the web back again is going to be a billionaire one of these days.

no, I would just do what I do now, and install ad-block plus