I see they are going for the high-end market. Seems the right path to me, for now, since they can charge high prices for foie gras without the guilt.

We eat beef, chicken, pork, and lamb, because they taste good, and are cheap to make because we can domesticate the animals.

What if exotic meats taste better, but we can't eat them because the animals are endangered, or dangerous, or undomesticable. Maybe lion, rhino, elephant, koala, meats etc taste really good. Growing these meats in the lab eliminates* these ethical problems.

Or what if they taste good, but they are too tough? Again, cultured meat process can interleave layers of fats to break up the muscle. Another win.

Just look at the nuance between the difference in taste between lamb and beef. There's so much difference, and I see so much potential here to explore different flavors.

* or maybe just exacerbates poaching, if it's cheaper to poach than grown in lab :/

It makes no sense to go for the high end market IMO: the point of "high end" in stuff like this is signaling, NOT nutrition.

The people who buy the highly priced stuff did so because it's rare in the real world, this is what gave it luxury and signal.

Factory made slop is the opposite of luxurious rarity, no matter how high you put the price.

  A parfait made from Japanese quail cells has become the first Australian lab-grown meat to hit the world market. 

  Singapore's food regulator approved Vow's quail foie gras for sale in March, making it only the second cell-cultured meat product to become available in the island city-state.

"There's no point trying to replicate beef, chicken or pork. It's a fool's errand," he said. "So instead, let's use this new technology to offer something which is distinctive from what we already consume."

What is the point of creating meat if it's to make something totally different? Do it with vegetables then (although yes, nutritionally it could be interesting). I want to eat meat without the ethical issues associated with it.

It's likely going to follow the lab grown meat used to be sold in Singapore supermarkets. Started with much hype it was predictably a flop, since noone wanted to buy it.

interesting - i perused Vow's website a while back, seem like an interesting company. cool to see something launched.

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