> The user desires to interact with this button because they want what it offers.

The button says only "Under attack?". How is that an offer?

> After finding Cloudflare, they can immediately see a button that solves their problem

But this button label just asks a question. How is the user to know a press will solve their problem?

To me it looks like clickbait trying to sell something.

My favorite button is the "JavaScript Blocker" icon.

The number of popups asking for my email address, posting cookie notices - often without a close button, adblocker hate popups, paywall notices and begs for money has reached the outrageous stage, and I am considering blocking JavaScript by default and making it the option.

The JavaScript event horizon has arrived.