Green Graffiti or marketing SXSW for under $1,000
While this is cool, it is neither new or good.
The result looks great, no paint used! Must be ok?
To me it would still seem there was a cost of cleanup, therefore damage has been done. For the council to remove the graffiti they would have to clean the surronding pavement.
edit: I knew this would be downvoted, but my personal opinion still stands. This is not free to cleanup... Chalk is easier[to cleanup], chalk disapears with rain.
Ok, this one is just great. We had the Microsoft 'stickers on the street' fiasco, we had the 'chalk goes into the bay' fiasco, this however, hard to argue with. And well cleanup is kind of part of the city's job in the first place.
Genius.
Now we need to do this for dusty windshields. Put the stencil across the back window of a dirty car, wipe with damp cloth, done.
Also known as reverse graffiti: http://en.wikipedia.org/wiki/Reverse_graffiti
Often times used by street taggers to force the city into cleaning a particular area. Cool example: http://www.youtube.com/watch?v=JwsBBIIXT0E&feature=relat...
Cool video of "Moose" doing a big reverse graffiti mural in San Francisco's Broadway tunnel.
I live in Austin, please don't do this. Not to mention our sidewalks aren't nearly as dirty as say LA, and it won't look as nice. A few years ago whrrrl put down a bunch of chalk on the sidewalks and never cleaned it up, it's still there and now it's just embarrassing. Graffiti is graffiti. Etching your name into dirt is still etching your name into something.
Hard to achieve without local help: where does one get a powewasher, water, etc. But the effect is cool, and cleaning public streets must be legal.
Cool. And for fun there should be a game of hopscotch appended with the ad.
Great idea!
In the UK however the Town & Country Planning Act 1990 means advertising without permission could land you n hot water.
Shame though, I'd love this in my city centre!
Cool idea, incredibly lame use.
Great implementation! This is a superb method of guerilla marketing. I actually mentioned a few of mine in a blog post a while back: http://blog.zaheer.me/2012/05/guerilla-marketing.html
I say do it until a city official tells you not to.
That's actually rather cool.