There's a reason TechCrunch passed on them. Except for Zagster (Bicycle Rental Marketplace), Tweaky (Marketplace for small website changes) and maybe RocketLease (Electronic Lease Applications), these startups strike me as painfully mediocre.

I question the credibility of such lists. The article does not base any sort of criteria apart from "cool" and "purposeful" in judging these firms. Are these compiled in terms of user accounts/web traffic/vc funding levels etc, besides they are overwhelmingly "web" oriented. To keep web 2.0 running we need network 2.0 and infrastructure 2.0 running and innovating. Its sort of sad that very little press is devoted to making web 2.0 possible.

I love lists like these - esp. when they are the little guys you never hear about.

Top in what regard? I understand that they were startups "TechCrunch missed out on," but this looks just like a list, not a ranking.

Super cool !

- cool to read such a list as it always shows a refresh state of new idea's :) I like this one www.tipmytrip.com but not yet entries in Japan

*that techcrunch missed out on