"To be fair, I’m dealing with a “Premium” Apple Reseller, not Apple themselves. However as a customer I couldn’t care less. To me they are Apple"

And to anyone else it's an independent store that happens to sell Apple products.

If you buy a piece of candy in the grocery store and the clerk is rude, do you blame the candy company? I doubt it.

Complaining to Apple is a good strategy; if they get too many complaints they're likely to drop the reseller. However, claiming that the reseller IS Apple is just disingenuous.

I bought a retina macbook pro off apple's webstore and it was fine. My credit card number got stolen in between placing the order and them charging, and was resolved in a quick phone and they sent me a follow up email so when I got the new card I could sort it out quickly. They also didnt try charge the card until it was actually ready to ship, so was not stuck in limbo.

I also had a problem with some updates, again a call to support and the service was about as good as it could be, knowledgeable staff, timely responses, follow ups etc. A+ would shop again.

It sounds like the re-seller just isn't very good.

I agree and know the company myself. Not good service and little or no knowledge. Went for a interview at their main office for a service technician job, was told since i did not know the language it would be difficult to hire me(also they offerd me around 600 € pr month). I have 2 years of experiance as an ACMT with certification, Told theme NO thank you.