This might be a good time to point out that they could have built the same app for a tiny fraction of the amount spent. If they had done that, they'd still be moving down the road looking for traction.

In 1.5 years, $41 M gone. This company was full of so much drama. It's a shame that really good investors had to deal with a lot of grime.

The missed a trick here they should have said that they were closing down on 21 December 2012. Then no one would be sure....

So, I guess it's back to Black & White then.

My first though: "They're still open?"

...aaaand the world continued not caring.

I remember reading about Color from the get-go and being astounded by the inordinate amount of money invested in this idea. Not surprised to see how it turned out.

Was the original idea for you to take a picture at an event and see other people at the event taking the same pictures? What is is now? And is anyone implementing the original idea? I think it is pretty cool, not 30/40 million cool

What did Color do again?

Does anyone else know of open source (or not) tech that would easily allow live streaming like color did? I'm sure it needs some kind of beefy backend, no? Use case: Local sporting events with smartphone holding spectators capturing different "views".

Why didn't Color read PG's essay on startup ideas?

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