First of all, props for making a desktop app.

Don't mind what others say about the UI, I know how hard is it do something that doesn't look like butt on Windows. Yours has a good balance of customization, the native look and feel and a reference to the Office. I wouldn't worry about the UI, it's solid. Everyone picks on it, because it's the easiest thing to critique.

There are few things that I don't like, in the order they stuck out."Fly! CRM! Fly!" in the page title - this is buddy-buddy and cute, but you aren't selling a social app or a game. You have to get your first impression right, or you won't get a download. To that end, you must have an About section with at least some details on where you are and the contact information. Similarly, there must be the Support section, ideally with some sort of public Forums sections, because not everyone is comfortable emailing the support.

Secondly, you must absolutely have a free/trial version. As low as your current price point is, Windows users are not used to paying for trials. I'm sure you know that.

Third, the name in combination with the logo - again, too playful. And this leads to the most important part - this playful, less serious feel combined with $5 price point says "here's a toy program I made for the lulz." It's a complete miss in terms of branding.

Overall, the program doesn't come across as a professional product. It looks like one, it is certainly aimed at a professional crowd, but it doesn't have all expected supporting attributes that would confirm it is one. The good news is that all this is very easy to fix compared to what you already accomplished.

Once again - good stuff, just needs a bit of a positioning polish.

Less software, more people.

Outline benefits not features, no one cares that you have slick-reports generation, they care about "Reports that will land you your next bonus". Same with the desktop thing, why should I care that people say the Desktop is dead. Instead say "Access your CRM while you're in the air for FREE" and then put an infographic together of how much the average business person will save in one year in wireless charges accessing Highrise from the plane.

Product looks completely sellable, marketing does not look like it will generate many sales.

It looks nice, but it also looks like Office 2003. Have you looked into matching the 2007/2012 UI?

Also, I think $5 is way too low. The people who need CRM would probably doubt the product's quality at such a low price point. Better to have 1 customer at $50 (or better yet $99 or more) than ten at $5.

Put a trial version and change the price to $95.

Also I would update the UI to look more modern. At worst take screenshots from a higher resolution screen so it doesn't look so cramped.

Good job launching something!

I haven't tried it so these comments are just about the sales pitch:

Have you talked to potential customers? What do your potential customers want, what needs aren't being matched by someone else?

Your opening sounds empty to me. Your product doesn't look like every other CRM tool, it doesn't look like peoplesoft, salesforce, sugarcrm. To me it looks a bit out of date. That's not necessarily a bad thing. I've worked with plenty of people that feel far more comfortable with something "more traditional". I would go with an opening selling the straight forward to the point nature of the product.

Personally I prefer to see the price/buying options before I click a buy now button.

You are selling a CRM product but your first screen shot is of a task list with personal items on it. Loose weight etc. As a customer this doesn't shout this software will help me manage customers and make more money.

The description on the customers screenshot is incorrect.

It looks like this is a product for a single person/freelancer as it doesn't allow sharing of data. That's going to limit your audience.

Personally I'd sell/develop the customer management/communication features more - how is it easy to keep trac of conversations, does it hook into email can I merge my calendar? I'd consider a mobile version for people visting clients on site.

My suggestions: 1) Mention that it is Windows only and supports Windows 8 2) Take the screenshots with the DevExpress Metropolis skin if your app doesn't look too bad with it. It looks like a "modern" windows 8 app 3) Big free 15 day trial button 4) Basic version for $20; Advanced version for $99 (e.g. Report designer only in Advanced version)

Here's my laundry list of feedback:

- The lead text is too chummy. Make it concise and professional.

- When facing a blank page, one copywriting technique I've come up with is to make a list of all your features, and then next to each write the benefit. Now flip each around and write a sentence matching the "get benefit x from feature x." Group and edit from there.

- "Who said that the desktop was dead?" is too defensive when the desktop should be one of your selling points. You may not read about it on HN, but many people prefer desktop software over web based and mobile tools. And many prefer one-time purchases to ongoing subscriptions.

- There is very little text for search engines to crawl. At the very least, add a blog and start writing about CRM and related topics.

- You need an About page. People want to know who they are buying from.

- You should have a privacy policy as well.

- Cannot order more than 1 license at a time. E-junkie is a good interim solution for selling via PayPal.

- Why is there a link to Mixpanel in the footer? I'd remove it.

- The video is full screen and blurry at my monitor's resolution. Also, if you're creating a screencast without sound, you need to use text bubbles so viewers can follow along.

- Why does the Support link go to another site? A simple contact form would be better than taking visitors off site.

- Chrome gives a security warning for the download. You should get a real digital certificate as opposed to self signing. K Software (http://codesigning.ksoftware.net/) sells code signing certs for a relatively low cost.

- The installation has no instructions. Unzipping and running the setup file may seem obvious, but you'd be surprised how many people would get tripped up by this. Technically challenged people have money, and they do buy software.

- The download isn't very fast. It looks like you're deploying the entire DevExpress library. Do you need to deploy all those components?

I used to work for a company that customized Microsoft CRM. Im not sure I understand this, do your client's have to buy a Microsoft license to use this? You're using their API right? It looks just like out of the box Microsoft CRM, are you sure your not going to get sued trying to sell this?

Sorry if im being negative maybe with some more explanation on the site it would make more sense to me and your customers who are probably doing the same comparison I am.

I know nothing about CRM tools, but I have some superficial feedback about your landing page.

In "Take control of your leads, customers, products, projects, tasks using a modern interface [...]", you probably want an "and" before "tasks".

Underneath your "Customers" screenshot, it looks like you pasted in the same description as for the "Goals" screenshot.

Typographically, your double spacing between sentences makes the left edge of the text look horrible, both in the opening blurb at the top and in some of the screenshot descriptions. The text does not line up vertically on the left-hand side.

Finally, this is less objective but "DangerousApps" seems like it might not be the best name for your enterprise software company. That name might fly for a funky indy game company, but to most businesses, the word "dangerous" is just about the last thing they want to be associated with their software.

My nonprofit is in the market for a CRM tool, but none of us would be able to use this — we're an all-Mac shop.

Does your app have any way to import external data sources (preferably automatically)? Lots of organizations looking for CRM tools look for features that allow them to plug them in to tools they're already using.

Small thing—but not sure I'd buy a product from a company called "Dangerous Apps"

It's been a while since I've used Goldmine, ACT, or any of the more SMB focused CRM apps but it's definitely not clear why I'd choose CRM Fly vs those products. i'd emphasize simplicity and ease of use—there are a lot of folks out there who benefit from sales tracking tools who simply don't need everything out there.

Would, however, suggest things like XL exports and perhaps consider SaaS opportunities or partnerships around things like invoice printing/automation. If your approach is "simple, easy, helpful" (cause the other guys are complicated bloatware) then think how you can do this end-to-end for whomever you are designing/building for.

I think you should give it for 3 to 6 months free trial. Anyone who will use it for this long will be your happy customer anyways. Then you can charge a reasonable amount. Putting prices low may not help you much.

I love it, and I'm definitely the target audience. There is, however, one question that it leaves hanging in my head: can I use this with my colleagues? Where is the data stored? Can the data be synchronized?

My biggest reason for using a CRM and not a paper notebook for sales data is because I want to know when my colleague claled Customer Joe, so I can refer to that latest call when being in touch with him again.

Interesting Application. I wonder what the overall prospects of a Windows Desktop application are these days?

One thing I would mention, test it on different versions of Windows. CRMfly does not appear to work post-install on Window XP --> https://dl.dropbox.com/u/6629489/img/CRMfly.png

Looks cool.

Out of curiosity, did you ever consider building it as a web app or only plan a native windows app? Do you think there is an untapped market for native Windows apps? I guess people will be attracted to a one off payment for a desktop app versus a recurring subscription for a web app.

Btw, can multiple users share the same database or is it single user only?

Very interesting. Looks great.

First question: How can I sync the data with others on my team? (ie. is it possible?)

The questions page isn't working.

If a user ends up using this product heavily and then decides that they need to migrate to a different product, how easily can they export their information and in what format? As a user, I'm very hesitant to put all of my information in an application if I don't know that I can easily get it back out.

From the screenshots it looks promising. Even though $5 is a low bar of entry a trial version would be nice.

I would remove the "20+ Skins" item from the grid on the sales page. That is not what get people buying (I hope). This does not provide business Value and it's the last thing I want my employees to spend time with.

I didn't see any email integration. Does that feature exist? Being able to have your interaction history (email, phone call notes, etc) for your clients in one place is important for many people.

Nice a desktop application.

Congratulations on that.

Regarding customization, what business really want in a CRM system is the ability to add/remove modules (extra functionality), and scripting abilities to drive campaigns.

I do a bit of consulting for MS CRM and this looks like a straight ripoff of the UI from 4.0.

What differentiates CRMFly from any other CRM product? Are you competing solely on price?

The divs "Customers" and "Goals" have the same text. I think the price is too low. Also, a screencast would be nice.

It just doesn't have that HTML5 feel.

"Modern interface" - looks ancient to me.