Good riddance though. I wish other ISPs would follow suit.

People do NOT like advertisements, the popularity of AdBlock shows that pretty clearly.

Without an option to disable this, or an option to white-list certain things, this is basically just highly targeted censorship.

'Censorship' of spam emails is ubiquitous. How is this different from that for an end-user?

The flip side of net neutrality issues.

Don't tamper with my Internet please.

They seems to only want to block Google ads. Free and Google have had issues for a long time about 'who pays for bandwidth'. Google doesn't want to pay, so Free blocks their revenues.

Freebox Revolution = 2 M users only !!! 5.5 M users, but 3 M are using the Freebox V5 (the previous version is unable to block ads).

I'm sure that this would also reduce traffic on some of nosiest advertisements which would benefit an ISP greatly.

This is huge news.

ISPs modifying the HTML served is a big issue. I'm not that much of a fan of ads, but disabling ads is crazy.

It's not working that well apparently.

First thing is: a lot of Google ads are served directly inside GMail (these are the ones I notice the most) and at the top of the result from Google search.

If that trafis is over HTTPS I've gat to wonder how Free plans to filter them out.

But in any way: Free already wanted to throttle YouTube, which is not OK.

If I'm paying Free that much of an amount each month I want my bandwith. I Free cannot provide me the bandwith I want, then I'll go to an ISP who can and who doesn't throttle me.