Great first show, love that they kicked off discussion around naming and branding. It's usually one of the first issues to come to surface amongst founders, and one of the most misunderstood areas of importance in my belief.

I also think it's worth noting that the bar for consumer sites / services is set pretty high now. So while server and infrastructure costs are decreasing, one should probably put some of those costs savings into developing a great brand (very important in B2C). After all, infrastructure costs decrease with competition — marketing and branding increase. It's pretty surprising what a well-executed brand can do for you, I consider it low hanging fruit with the right person managing it; however, when mismanaged it can turn into a your own barrier.

The way he used Google AdWords to test book titles is exactly what I described here (http://www.jgc.org/blog/2008/11/testing-book-titles-using-go...) when I was working on the title for The Geek Atlas.

Funny how as an investor, Kevin is clearly unaware of iminlikewithyou's name change to omgopop. :P

Summary:

Use Google Adwords to A/B test your company/product name. Throw up 6-12 names on adwords, have them lead to blank pages, find out what names convert the best.

Both Tim Ferriss and Kevin Rose are doing angel investing.

I lost interest after that.

Transcript? I prefer reading/scanning to watching.

How does Tim Ferriss keep popping up everywhere?

Amazing video... I transcripted out all the great info and advice Tim and Kevin had to share, check it out http://tinyurl.com/cpaw8o

undefined

Tim Ferriss seems way more savvy than Kevin Rose