Paul Graham: The 10 Secrets of Selling Online (1997)
How ironic.
When we interviewed at YC, we were told that "selling products online is depressingly orthogonal to good design".
We gave a competitor's site (http://bit.ly/15mzF) as an example to compare with our site (http://stylous.com/).
We were told that "they probably understand things about user behavior that you guys don't"
I guess "High Production Values" (http://bit.ly/oC5Y8) and "Make Your Site Easy" (http://bit.ly/YYfr) don't apply anymore.
(To be fair, there were other reasons we weren't accepted.)
Why post the archive.org version when http://store.yahoo.com/secrets.html is still up?
Dupe: http://news.ycombinator.com/item?id=320852
But I'm glad it's got some attention this time.
I would really appreciate if the title gets changed to put [2001]...
for example: CDNOW