Great post. I have notice a big difference in the attitude of prospective clients since I wrote a book (aimed at my peers). Casually mentioning that I wrote a book on the topic often results in - "what? wow!" type of reaction. Literally no-one else they have spoken would have even thought of writing a book, so it really lifts you up the perceived authority ladder.

After talking with a bunch of people at MicroConf last week, I noticed that a lot of consultants were having a hard time bridging the gap between selling their time and selling products.

Happy to answer any questions.