I first found out about V2MOM from a great post called "The #1 Mistake Entrepreneurs Make" by Michael Lazerow (Founder of Buddy Media, which sold to Salesforce for $689m):

http://www.linkedin.com/today/post/article/20130320211727-17...

Here's an interview with Benioff where he talks about the process & shares some insights: http://www.endeavor.org/blog/marc-benioff-keynote/

Hopefully this info might help some of you with your startups, as it did with me.