Trade in your iPad, get a $200 gift card
Their recycler (http://cexchange.com/) will resell the iPads to cover the $200 loss, which will actually create more competition for surface. This isn't too brilliant of a strategy.
The only tablet I'd trade my iPad in for is a newer iPad.
Some time ago I saw something that Microsoft gets $15 for every android device sold while google gets 0 (because of patent extortion). It would be pretty funny to see something now that says "Microsoft makes more in Q4 off iPad re-sales than from surface sales" note: I'm saying profit, not revenue, because of how much they have to subsidize surfaces thus making negative profit while at the same time re-selling the ipads they got for $200 at market rates, thus making a profit.
The rather amusing side effect of this marketing strategy is that Microsoft is buying a bunch of iPads. What are they going to do with them?
Not worth it, you can sell an iPad 2 for $270 on eBay.
I bought an iPad 2 last summer for $200. This honestly isn't a bad way to get rid of it, except my biggest issue with getting a Surface at this point is my unfamiliarity with the Windows platform -- I'm not saying I wouldn't be able to use the thing, it's just that there would be a subconscious effort being made that I don't really feel like dealing with (at least.)
Still, I think having $200 to spend on Microsoft stuff isn't a bad trade. Office is expensive.
In comparison: Gazelle offers $175 for an iPad 2 WIFI-only 32GB (Microsoft doesn't accept iPad 1). You can say that on average they will make more on those iPads than they are giving away in value for MS products.
In other words, Microsoft is trying to come off cheap.
Or you can sell it on craigslist for $400
I've tried both versions of the Surface and each time my opinion is "I wish they'd split their OS, like Apple." - people usually don't need an entire desktop OS (with touch screen functions or not) on a tablet, they want a tablet OS - like iOS.
The only ipad I have to trade is a first generation one, which they don't accept. Oh well...
Does not include the iPad 1.
And then they will use the iPads themselves because their products suck?
Pass
MS, isn't it a trade down - rather than trade in?