Bell Canada To Track Web, TV, Surfing Habits For Ad Purposes
No, oh god no. Bell doing it means Rogers and Telus are not far behind. Which means Shaw will jump in too. This should be opt-in rather than out-out. Well since majority of online websites are tracking users, so it was impending decision I guess, all in the name of relevant ads. I am surprised they were not doing so already.
The data trove will be massive, since bell (rogers and telus) controls TV, Mobile and cable. The data aggregation from these 3 mediums will be very accurate, if they decide that data from other business arms should merge. Scary, since literally among Robellus 90% of Canada will be getting tracked.