Keyword Research in an Excel Spreadsheet
If you're interested in SEO, I highly recommend Richard Baxter's SEOGadget for Excel. It retrieves data from Majestic API, aHrefs, Moz, Grepwords API and SEMrush.
What is the practical use of this tool? Ex: If I am in the Italian Restaurant business in San Francisco, how can I use it to drive sales? Is it something like I have to search for keywords that are local and relevant and then use data to advertize on google Ads?