Finally an original app stock photo.

Instead of (wooden desk, mac air, moleskine, coffee) it's (wooden desk, mac air, moleskine, beer).

In all seriousness, I really wish I lived in London. For stuff like this and also it seems to have a pretty big indie game dev scene.

Actually, bringing beer to work isn't that difficult. I mean, if you can get away with it. It's not something like pizza that has to be prepared and has a time window for consumption.

>Where do you deliver?

>Just London at the moment, but we hope to expand to other areas real soon.

On the front page. Very nice to see up front if I can sign up or not right off the bat.

I like the idea of sampling different beers every week, this looks interesting.

What's the alcohol licensing situation like?

"We deliver multiples of 12 bottles at £2.50+VAT per bottle."

That's US$4/bottle for lazy converters. On the high side if you're coming from sourcing your own, but not horrible when factoring in delivery and the variety. Not many people would get through more than 2-3 on an average Friday while they wrap up work. I like the idea.

Here in my office, we get cases of craft beer direct from the source and pay cash. What's $65/case in a bottleshop is $50 direct and is there at all times rather than just Friday. Beer lasts pretty well, so it's rarely an issue to stock up in advance.

I think these guys should revise the "5pm at the latest" to more like "midday at the latest". I wouldn't want to be waiting past 2pm some tough days or 4pm any time. Not in the "desperate alcoholic" sense, but as a comparison to "how it is at the moment".

Regular subscription would be the key to income. Any spares can be saved for later or taken home. Could even stock up in advance and deliver mixed cases with tasting notes pretty easily, rather than a dozen at a time.

Interesting that this is in London where the majority of office workers don't drive to work. Don't know if this would be as successful elsewhere in the world, where more people drive and hence would be reluctant to drink before driving home.

> Put down the can of Red Stripe.

What? No!

> You call it a week & sip back on some serious beer. You did good.

I love everything about this site and concept. Nice work.

Deliver me from startup culture, i'll fetch my own beers from the corner store.

In ${WORK} we've started to do 'treat days' on Mondays instead of Fridays. it really perks the mood, since everyone is dreary at the start of the week.

It's ideas like these that inspire/challenge me to come up with something simple, and awesome. Love the idea. Hope they do well.

Just an FYI, there's a typo in the "How it works" section - should be "afternoon".

Literally discussed this idea with a friend this morning. Surreal.

That's awesome! Deliver in California as soon as you can!

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Some cabs/taxi do this

I already have a producer.

If your startup or organization has the kind of judgment that results in thinking it's somehow a good idea to bring alcoholic beverages into the office on Fridays or any other days, neither I nor anyone else I know will want to do any work with you.

Drinking is for after work, somewhere other than work.