I've got a feeling that a big part of our sentiment towards the logo comes after the company succeeds. That's when stories, associations and emotions reinforce our perception of the brand as a whole.

Just imagine Apple producing crappy, cheap devices. Would we still consider their logo awesome? I doubt it.

Step 1: Hire Saul Bass

http://annyas.com/saul-bass-logo-design-then-now/

I had noticed neither that the arrow in Amazon's logo points from A to Z nor that the arrow resembles a smile. My guess is that the only competitive advantage resulting from such design flourishes is the free press you get from designers discussing your logo.

The logos of Path and Pinterest are very similar.

Pinterest was actually designed by Mike Deal and fontographer Juan Carlos Pagan. The letter P looks like a needle & thread (i.e. a pin).

http://blog.pinterest.com/post/31465690453/new-logo-design-n...

Path... is a font.

http://www.dafont.com/forum/read/32786/path-logo-font

The articles doesn't give examples of why you need to test your logo in black and as small size. I think some logo designers only focus on digital so here some non digital examples:

Black logo examples:

  Logo on a Fax
  Logo on a photo copy
  Logo on a black-only laser printer

  Logo on a pen
  Logo on a USB drive

"All these logos are sized to fit in 16 x 16 pixels." - I was surprised how crisp these look for 16 pixels, then noticed the file was actually 32 x 32 and shows up as such on a retina display. It's a fair point that only the first four logos are recognizable when 16 pixels though.

I really like Dockers logo, its cute and it works perfectly for a system that let you manage, and "ship containers".

There is blog-post here about how they got their logo: http://blog.docker.io/2013/06/announcing-new-docker-style/

    it should be hand drawable 
    Keeping it Simple
    Do not use multi-color (meaning no color transitions and shading, but can have more colors )
    Should look good in B&W
    Pattern should be easily recognizable

The DHL logo [0], it's odd but why do leaning or italic bold letters give a sensation of movement? Oh, and a logo from a dnb label [1].

[0] http://www.dhl.co.uk/en.html [1] http://www.metalheadz.co.uk

That javascript one is fantastic.

edit: Apparently I'm Blasé.

>> Casual script fonts like Comic Sans are probably best left for fun and animated companies such as toy companies.

Except Comic Sans _itself_, which isn't appropriate for anything.

This list should be in the reverse order.

Dammit. I misread this as "The Makings of Great Lego"

Yet another disappointment. Sigh.

I can't see my comment (https://news.ycombinator.com/item?id=7819659). I didn't choose this font colour. I think there is something wrong with the server

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> Your company's logo is the fundamental foundation to your business branding

sage. OP is a faggot.

I'm ashamed that I read WWF as the wresting version rather than the wildlife version :(

Maybe we should ask Will.I.Am regarding this matter. https://www.youtube.com/watch?v=8gFA7DUM008

I wonder what possessed them to choose a domain name that most closely evokes a medical condition.

Can we talk about the line height and weight on the font of their blog? Hate to be a classic HN commenter, but it makes it almost impossible to read on mobile. Very little of my screen is actual black pixels, mostly just white space between lines and characters...

</rant>

The example of Pinterest and Path is for what? their logo is bad? I noticed that a lot of corp are using a single letter as their logo, such as Mashable, even hacker news. Recognizable is important, but hard. I upvote Pinterest logo over Path, and I like Twitter birds!