Remember Netflix? Homejoy (YC S10) increasing rates up to 75%

An email from Homejoy to customers. Current rate is $20 per hour.

Subject: Upcoming changes at Homejoy

Hi,

We at Homejoy are dedicated to making homes happier, both for our valued customers and community of Cleaning Professionals. After careful consideration, we have decided to make changes to our pricing. These changes will allow us to improve our service to you, while also supporting the stability and sustainability of our Cleaning Professional community.

What are the new rates?

* $25 per hour for recurring weekly or bi-weekly appointments

* $35 per hour for single or recurring appointments every 3 or 4 weeks

When does this apply?

* Appointments on or before August 31, 2014 will not be subject to the new rates

* Appointments on or after September 1, 2014 will be subject to the new rates

We are confident these changes will bring significant benefits to our customers and community of Cleaning Professionals. In the short-term, these changes will allow us to improve our platform to ensure we offer you the most seamless and convenient experience around. By reinforcing the long-term stability and commitment of our Cleaning Professional community, it will also allow us to attract and retain the most dedicated, verified Cleaning Professionals in your area. This will ultimately improve the standard and availability of our service to you.

If you have any questions, please contact us at support@homejoy.com. We are always delighted to hear from you.

With joy,

Adora Cheung Co-Founder & CEO, Homejoy