Cool project, staying in business is definitely the hard part!

But the landing page is a dash confusing. I thought the avatar'd people were the stories and was confused why so many of them are working at Basecamp. Are these just stories of Basecamp which has been around for a while?

Then I noticed the super nondescript list of stories.

I think those two would work better reversed. More focus on the stories, less on the people creating The Distance! Right now it looks more like a vehicle for self-promotion of people making this.

Reminds me of this article about similar stories, but about individuals:

5 Famous People Who Succeeded Long After They Should've Quit

http://www.cracked.com/article_19655_5-famous-late-bloomers....

Lists: Alan Rickman, Peter Roget, Joseph Conrad, Kathryn Joosten and Harland “Colonel” Sanders.

This is a Basecamp (37 Signals) project.

> Stories about hard-working, long-lasting businesses and the people behind them. Brought to you by Basecamp.

Survivor bias is inherent to success stories about persistence.