A great product isn’t enough. Why your startup needs to have a Story to tell
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I wouldn't have believed this guy until I recently stumbled across it myself. I started MailFinch as a bit of a joke a few months ago (actually, it was partly inspired by Dustin Curtis' snail project as well).
Turns out, people actually liked that story and we're now sending almost 20K pieces a month.
It's really about getting people to remember you. People remember a good story.